THE CHILDREN'S PLACE
Redesign of the UI for the product listing pages across the entire e-commerce site. Overall, the company wanted to improve their product pages with a more condensed grid display and better organization of information, especially on mobile devices.
I conducted user testing and post-feedback I presented several wireframe options, with the below identified as the more user-friendly choice. Changes made to the overall layout were: Making product images larger to better showcase the product, Shortening or truncating product titles which allowed more products to show in the device viewport, Removal of CTA's, and Creation of a fixed content grid where all information is better presented to the customer.
HOME PAGE PROMOTION
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SOCIAL STORY
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PRODUCT SHOP
